Friday 27 September 2013

Make the Right Impression With Custom Printed Business Cards

Business cards say a lot about you and the business you represent. The better the card, the more inclined the recipients of that card are going to be to believe in the quality of your business. In other words, if you want people to believe that you do quality work, you need to present them with a quality business card. But what makes a good business card? See the best information about custom printing.

The paper you choose for your cards can make a huge difference in how your card is perceived. How the card feels is greatly affected by the paper used to make it. A card printed on high-quality, heavy weight paper is heavier, creating an actual weight and lending "gravitas" to the business you're advertising with that card.

High quality business cards also use high-quality finishes for a more professional, elegant look and feel. A silk finish creates a silky texture to the card, which feels nice to the touch, yes, but it also helps protect the paper card from things like moisture and creasing. The look also changes with a silk finish.

How your business cards are cut also matters. Most people choose to use a standard business card shape and size. That said, those who want to separate themselves from the pack sometimes choose unconventional sizing or shapes to convey their unique approach. How the corners are cut also matters with a business card. Standard cards have 90 degree corners. Rounded corners have become more popular, though, for the way they change both the look and the feel of the cards. Check out the heavy weight business cards.

Of course, design matters a great deal. Whether you want a simple card that presents your name and contact information alone, or a card that conveys something of the ideology of your business, will affect your design choices on everything from color to text to image choices. In addition to the clearly recognizable aspects of design, including what you want the card to have printed on it, there are other things to consider. Other options you might want to consider are whether metallic foil printing, die cutting, or silk or UV coating will enhance your design choices.

If you have a business, custom printing isn't just about business cards, of course. Consider custom postcards as a way to promote your business to potential customers at places like conventions or trade shows. At these types of events, you can't give everyone the full pitch, so having postcards available that detail more about the business, including things like services and pricing guides, can help you attract business without having to personally explain what you do to everyone. Have your postcards printed by the same company that does your business cards so the look and feel match to present a single, uniform face to your potential customers and clients. Learn more about heavy weight silk postcards.


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